81% of Series A startups prioritize lead generation campaigns.89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads.54% of consumers say trust is very impactful on their ad engagement.43% of marketers say they have sourced at least one customer from LinkedIn.97% of B2B marketers use LinkedIn for their content marketing efforts.Articles with 8 images perform best on LinkedIn.It is best to upload videos natively on LinkedIn. Articles without video perform better than those with video.Articles with titles between 40-49 characters perform the best on LinkedIn.Only 3 million LinkedIn users share content on a weekly basis.Marketing skills that are currently in-demand on LinkedIn. The most sought-after skill on LinkedIn is Arts, followed by Retail and Education. LinkedIn users are 20x more likely to re-share a video.LinkedIn posts with images get 2x higher.Neutral language posts tend to see more comments and post views than both positive and negative sentiments.Long-form content (1,900+ words) performs better on LinkedIn.LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.90% of top performing B2B marketing companies measure their content performance.
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